MacDonald Consultants is an independent employee benefits firm based in St. Petersburg, Florida, with over 35 years of experience helping small and mid-sized businesses build smarter, more cost-effective benefits programs. They came to me ready for a redesign, and the goal was to take the wealth of expertise and trust they'd built over decades and give it a site that actually reflected it. Employee benefits is a world full of complexity, jargon, and moving parts that can make even the savviest business owner's head spin, so a big part of the work was custom copywriting that translated all of it into something warm, clear, and genuinely approachable without losing an ounce of the authority behind it. Clean, modern, and polished with a human edge, navy and neutral tones that mean business. Built on Showit and built to be trusted.